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Tonita Webb Named a 2021 Women of Influence

By VerityCU October 4, 2021

We are very proud to announce that Tonita Webb, CEO of Verity Credit Union, has been named a winner of the Puget Sound Business Journal’s prestigious Women of Influence award. The recognition is given to just 15 women annually, upon application, who made their mark on the Puget Sound region's business community.

“The honor of being selected as a woman of influence is deeply rooted in my mission to elevate other women and the needs of our community, especially the BIPOC community that often goes un-or under-represented,” said Tonita Webb.

This year, Tonita became the CEO of Verity Credit Union; she is the first woman and the first member of the BIPOC community to lead the organization. Her move followed fifteen years as Executive Vice President and Chief Operations Officer at Seattle Credit Union, where she was the only Black woman at her level. Serving on the board of six industry organizations and nonprofits, while also completing her dissertation to earn her a Doctorate of Business Administration from City University of Seattle, she continues to speak of the importance of representation in all organizations and the benefits of healthy conflict as teams discuss difficult topics, such as racism.

Tonita frequently participates in credit union advocacy to work with legislators at the state and national level and ensure that credit unions continue to have the opportunity to serve the underserved and work cooperatively to build strong communities. Through her work, her time spent serving the community, and her personal life as a wife and mother of four, Tonita influences those around her to step up and be role models for young people, particularly young BIPOC children, to ensure that they see the possibilities before them. She’s a change maker in the industry -- paving the way for a more diverse and inclusive future by believing in the community’s ability to thrive and the credit union industry’s mission to assist with equity and empathy.

“For me, this win is for the other women leading positive change, for the black woman or man who’s the only person of color in their company, and for all of the little black girls to see what’s possible,” closed Tonita. Tonita is committed to making sure young Black girls know what’s possible and see women who look like them in leadership roles, while bringing up the masses with her approachable spirit and unapologetic confidence. Despite being raised in the South where she was taught to find a husband, have kids and take care of the household, Tonita knew that she could do more and hasn’t stopped yet.

Congratulations, Tonita, on being a true Woman of Influence.