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Lending a Hand: Verity Credit Union and Rainbow Hop

By VerityCU June 10, 2021 Community

The colorful window display at our Greenwood branch is back to celebrate Pride month and the importance of supporting strong and vibrant communities.

Every year in June, the Greenwood and Phinney Ridge neighborhoods hold an event called, Rainbow Hop. On the first weekend of June, Rainbow Hop helps kick off Pride month with family-friendly festivities that are all designed to celebrate the LGBTQIA+ community. While COVID-19 meant the in-person gatherings and games were unable to occur again this year, dozens of businesses joined Verity in decorating their windows to create a colorful and inspiring path for community members to enjoy.  

Verity Credit Union began decorating the windows of our Greenwood location for Rainbow Hop in 2019 based on the suggestion of our community branch manager, Michael Wheeler. The first edition of this design was displayed through all of our front windows with colors of the LGBTQ flag. What made this display special was that each handprint was made by a community member or local business owner. This is a symbolic, colorful way to show unity and allegiance between neighbors.

2020 brought the outbreak of Covid-19 as well as rising political and social unrest following the murders of Breonna Taylor and George Floyd. The message of Rainbow Hop not only supports the LGBTQ community but is also a call to action to support the end of systemic racism and violence against BIPOC communities. With the pandemic preventing social gatherings, community members were unable to participate in the group project. So, Verity employees and local artist D created a display showcasing the LGBTQ flag with handprints again. But, in the middle of the display there was a bold, proud upright black fist to symbolize Black Lives Matter. Verity, Greenwood and Phinney Ridge stand in solidarity fighting for equity, justice, and peace.

In 2021, the rainbow display has evolved again, while still paying homage to the original 2019 display. The display still features a rainbow and handprints, but the colors are updated to mirror the Pride Progress Flag (learn more about what each color represents in our “Celebrating Pride Month With Progress Flags” post). And, mixed between the handprints is the Black Lives Matter acronym (BLM) and the upright black fist symbol, showing support for our LGBTQIA+ and BIPOC communities.

We, at Verity, look forward to many years of participation in Rainbow Hop and hope that we can inspire others to get involved in support of their neighbors and community. As your exploring the Rainbow Hop displays (map available here), please be sure to visit our Greenwood branch at Greenwood Avenue and 85th to check out our latest window display. We look forward to welcoming you!


Contributed by Anthony Rice, member consultant II at Greenwood's Verity branch