John Zmolek, CEO

"Enhancing members' lives by creating trusted relationships."


Having the opportunity every day to get closer to fulfilling our mission statement is what excites John Zmolek about his role as CEO of Verity Credit Union. John is passionate about helping members empower their financial lives and ensuring that Verity is at the heart of the communities we serve. He began his journey with Verity as a board member in 1986 before joining staff as CFO in 1990. He stepped up to the CEO position on January 1, 2014. In this role, he manages the operations of the credit union while working closely with the board of directors to set the course of the credit union.

John received his BS in economics from Iowa State University and his MS from University of California-Davis. He has a hobby of serving on nonprofit boards. Whether kayaking, bicycling or hiking, he likes to be outdoors. When indoors, he loves cooking and entertaining. 

Justin Martin, Executive Vice President

"We strive to provide an experience that focuses on professional growth with a balance between work and home."


Justin started his long career at Verity as a summer intern. After leaving to pursue a degree in human resource management at Western Washington University, he returned to what he describes as "one of the strongest environments I have seen in terms of focus on their employees."

During his time here, Verity has been recognized with multiple awards ranging from employee development initiatives to overall work environment. Justin holds an MBA from Seattle University along with being an honors graduate from Western CUNA Management School and a certified Credit Union Development Educator.

Jason Hirl, Chief Technology Officer

"Our goal is to provide technology tools that will enhance and strengthen the lives of Verity's members and staff."


Jason comes to Verity with over 22 years of experience in the credit union industry. After starting as a teller in his first credit union, Jason quickly moved up the ranks with roles in accounting and software support. In his most recent role, Jason led the technology operations as the Vice President of IT at a Minneapolis credit union for the last 15 years. He believes that his technology team has a huge responsibility providing tools that are secure, available, and efficient and meet the needs of Verity's membership and staff.

Jason received his BA degree from the University of Northern Iowa, majoring in finance and minoring in mathematics. He is also a 2005 graduate of the Credit Union National Association (CUNA) Management School in Madison, WI. In his spare time, he enjoys golfing, boating, hiking and camping with his wife and two boys.

Heidi Cleveland, Chief Marketing Officer

heidi headshot

“We are the storytellers, sharing news and information to empower members and communities.”

Heidi started her career by spending 10 years in the credit union industry before moving on to work for several large community banks for the last 12 years.  She couldn’t be more thrilled to be returning to the credit union industry and the “people helping people” philosophy.  She has spent her 22-year career in marketing for financial institutions, initially in Indiana before moving to Washington in 2000.  

Throughout her career, Heidi has believed that a strong brand must be built from the inside out, focusing first on instilling the values and mission in the employees—in the ways they treat one another and members.  When success is achieved in building a strong culture, this spills over and creates a brand that people will talk about, and growth happens organically.

Heidi received her BA from Purdue University and enjoys volunteering for WestSide Baby. Away from work, she enjoys spending time with her husband and daughter.

Tina Narron, Chief Lending Officer

Tina Narron photo

Tina joins Verity with a wealth of experience in the financial services industry. She started her career as a teller and has worked her way up through senior lending positions before ending up in executive leadership. In addition to managing all aspects of lending for billion-dollar loan portfolios, Tina has also helped lead organizational and cultural transformations at credit unions to improve member service.

In her role as Chief Lending Officer, Tina believes that her team is essential to helping people achieve their dreams. As such, she is responsible for contributing to the development of loan products and services and equipping her lending team with the tools they need to be successful.

In her spare time, Tina enjoys charity work, cooking, and spending time with friends and family. She also enjoys traveling and visits a new destination every year.

Brad Tanberg, Chief Financial Officer


Brad joined Verity in 2018 and brought with him decades of experience in the financial industry. He “caught the bug for credit unions” as a teenager when working as a teller at Olympia Credit Union. He loves being part of the credit union movement because he believes in one of the key philosophies: people helping people. Before coming to Verity, Brad was the CFO at TruWest Credit Union in Phoenix, Arizona.

Brad is a “lifelong learner”. He has a post-baccalaureate degree in accounting from Arizona State University, a bachelor’s degree in finance from Western Washington University, and is a graduate of Western CUNA Management School.

In his free time, Brad enjoys spending time with family and watching his daughter play volleyball. He also enjoys flying (he has his private pilot’s license), boating and golfing.